Facebook Buys Instagram for 1 BILLION DOLLAR$!!!!
Facebook buys Instagram for one billion. With 15 million users, Instagram is growing wildly because it has made mobile photo sharing not only easy, but fun. According to data from Wildfire Interactive (resource links below), Photo and video posts perform better in the new Facebook Timeline layout. If Facebook can start capturing more of this mobile photo activity, via Instagram, they’ll be in great shape as the world continues to go mobile.
“Photos are now tops when it comes to generating comments, outperforming the next-best post type by more than 8 percent. Sharing of videos has also increased; when it comes to generating shares, video posts in the new Timeline layout now outperform the next-best post type by 90 percent.” — my post at American Express OPEN Forum
The app played well with Twitter and Facebook. Mashable reported last November that Instagram had only 12 percent of the photo sharing pie on Twitter, but that was before they added an Android app for their uber-popular mobile photo sharing service this month. The Android app added 1 million users on the first day. Even though Facebook dwarfs every social platform, they have not been strong in the mobile content world, thus the acquisition of one of the hottest consumer tech tools in the mobile space.
What does this mean for makers, hackers, inventors, product creators, and the DIY crowd?
If the big brands are paying attention to Pinterest, Instagram, and others, it means there’s opportunity for the nimble little brand. Many maker and do-it-yourself communities already use Flickr for uploading and sharing photos. It’s a great tool, and I personally use it, but it may not be as user-friendly for fixing, enhancing, and modifying your photos as Instagram.
The beauty of Instagram, from a marketing perspective for maker companies, is the ease of fixing or changing photos as you document a process. Many of us work on developing a project or a kit or new hack and the documentation comes later, which is often painful. You can make the photo part easier with Instagram. If you’ve been tying your Flickr stream into Facebook or Twitter or another social network, then you’ll get the opportunity. Instagram simply makes mobile engagement easier. Facebook wants that mobile engagement, too. If you’re building community around a product, kit, or maker project, this tool is still powerful and will grow in importance to your social sharing efforts.
GigaOm reported with a bit more analysis as to why Facebook wanted Instagram: Mobile sharing was Facebook’s Achilles Heel.
Finally, Rafe Needleman over at Cnet has an excellent commentary on the topic and what the the billion dollar Facebook Instagram deal means for the likes of Twitter, Google, Yahoo, and Path.